Celebrating the beauty of the future!

100% digital event, innovative and impactful, a unique experience

Bringing together over 4,000 researchers from the L’Oréal group’s Research & Innovation to celebrate the beauty of the future. A day of sharing around the world with a modern and creative editorial and audiovisual program.

An ode to science through innovative formats, high-impact speeches, customized brand content and immersive scenography. The goal: to embody the commitment and passion of R&I teams for innovation!

By the numbers:

32 hours of non-stop streaming

4 different time zones in over 12 countries

1 customized distribution platform

More than 500 posts and photos shared on the event’s social wall