HEINEKEN’S H CAMP
A place for both mixing and meeting

AND MARKING IT WITH A CAPITAL H!

Instead of delivering lengthy speeches to explain HEINEKEN France’s new strategic plan, we’ve created an immersive space for firsthand experience : the H CAMP!

The corp’way event offered a diverse range of dynamic formats, including 30-minute plenary sessions, interactive IQ/QE experiments, exhibitions, live happenings, innovative workshops, and innovation reveals. These activities allowed HE employees to fully immerse themselves and gain a deep understanding of the significance behind their new slogan, ‘Brewing is wealth’.

This fantastic day of experimentation concluded with a fully festive Beach Party featuring The Avener as the headliner.