A SUMMER CAMP BY THE LAKE
Summer camp by the lake: a 300-square-meter barge in front of the IAA for the world’s first presentation of jogger in Munich and the press reception.
A 7-day event: 2 days dedicated to the press and 5 days open to the general public to discover Dacia’s new flagship vehicle.
A BASE CAMP
A layered stand, a belvedere to offer a different view of the brand… and a business center to meet journalists in a whole new and innovative way.
And don’t forget the surprises along the way: from connected swings to hammocks and, of course the Instagram worthy waterfalls…