Renault Business Park 2018
The good way
The event paving the way for RENAULT fleets’ energy transition
Every 2 years, new solutions are presented to Renault corporate customers.
For this special edition, we have chosen an atypical yet convivial setting on an island and designed this event as single journey in 4 stages: to understand everything about the “green revolution”. Stage 1 “The good question” is a discovery trail leading to the receptive structure; Stage 2 “The good answer” is a dynamic show in the form of a parade of novelties; Stage 3 “The good mood” is a “refuge” for a moment of escape and dreams; and Stage 4 “The good deal” is an escape game. 100% CSR.
A total of 1,000m² will be devoted to exhibitions of the brand’s passenger and commercial vehicles, a test center with 90 vehicles from the e-tech range, an Alpine corner with vehicle exhibition and test center, and dedicated corners to discover the group’s new innovations.
And to present new products, services and vehicle reveals, 2 plenary sessions were held each day, with 150 people attending each session.