LDR with novo nordisk against prejudice
A public awareness campaign

From February 28 to March 6, 2022, a shockvertising campaign entitled “Prejudice Does Not Cure Obesity.”

Deployed in more than 300 locations in the Ile-de-France transport network.

A dual challenge :

– to shed light on a disease that is still too often ignored.

– deconstruct stigmatizing prejudices and invite everyone to question their own view of obesity.

And we met our goal, as this campaign has won the Gold Award in the general public category, along with the overall Grand Empreintes Award across all categories!