Dassault aviation reveal XXL

Launch of the FALCON 5x

For this international press & VIP launch, we’re determined to reinvent the unveiling experience!

With a poetic daylight reveal, designed as a meeting between the “Never Could Be a Dancer” company and the companions of Dassault Aviation for a 30-minute show, combining group dance, aerial dance and interactive dance.

​The day progressed with a CEO’s address to unveil the newest member of the Falcon family, the 5x. Subsequently, an exhibition was held to introduce guests, including customers, institutions, and journalists, to the aircraft’s numerous new features and unique selling points (USP). This exhibition took place in Dassault Aviation’s Mérignac production workshop, which had been transformed into a dreamlike and extraordinary setting for the occasion.

An event characterized by elegance, grace, and finesse.